The Red Rooster Cookbook by Marcus Samuelsson photo by Macys Culinary Council

Red Rooster Cookbook by Marcus Samuelsson

Marcus Samuelsson's The Red Rooster Cookbook is set to release on October 18 2016 (Photo courtesy of Macy's Culinary Council)

The Red Rooster Cookbook by Marcus Samuelsson is set to release on October 18 2016 (Photo courtesy of Macy’s Culinary Council)

New York City is full of exciting boroughs, each with its flavor and diversity and Harlem is no exception. The large neighborhood located on the north end of Manhattan, Harlem boasts a vibrant history that is rich in music, arts and culinary culture. When chef Marcus Samuelsson opened The Red Rooster on Harlem’s Lenox Avenue, he envisioned so much more than just a restaurant. He wanted to create a gathering place at the heart of his adopted neighborhood, where both the uptown and downtown sets could see and be seen, mingle and meet – and so he did, in a big way.

(This post is sponsored by Everywhere Agency on behalf of Macy’s. All opinions are my own)

That’s why the release of Samuelsson’s new cookbook “The Red Rooster: The Story of food and hustle in Harlem” has us all chomping on the bit for it’s release on October 18th, 2016. The Red Rooster Cookbook is as lush and layered as its inheritance. The Red Rooster is a culmination of comfort food from Samuelsson’s home city of New York laced with his Ethiopian roots and Swedish upbringing.

Traditions converge in these pages, with dishes like Brown Butter Biscuits, Chicken and Waffles, Jerk Bacon and Baked Beans, Latino Pork and Plantains, Chinese Steamed Bass and Fiery Noodles, Ethiopian Spice-Crusted Lamb, and Rum Cake. Lyrical essays and intimate interviews – including a foreword by New Yorker critic Hilton Also and conversations with unsung neighborhood heroes – convey the flavor of the place. Stunning archival and contemporary photos document Harlem’s past, present, and future. Walk with Marcus down 125th Street, from river to river, and see what all the commotion is about.

In conjunction with Macy’s Culinary Council, IttyBittyFoodies is also pleased to announce that Chef Samuelsson will be at a cooking event to showcase his award-winning dishes. Learn a few expert cooking tips from the James Beard award winning chef and enjoy tasty samples. Make a purchase of $35 or more in the Home Department at the demo and you will receive a complimentary copy of The Red Rooster Cookbook (RRP: $37)*. Samuelsson will be on hand afterwards for a book signing. If you rsvp today, you’ll also receive a Macy’s $10**gift card. Register here for the FREE event.

Details are as follows

Date: Thursday October 20, 2016

Time: 6pm-8pm


Macy’s Union Square

170 O’Farrell Street


San Francisco, CA 94102


Click for more Macy’s Culinary Council events and what other cities Chef Marcus Samuelsson will be appearing at.


Till our Next Happy Meal!

Event subject to cancellation or change. Seating is first come, first served. *Purchase must be made at Macy’s Union Square on October 20, 2016.  ** Gift card valid October 20 – October 27, 2016 only. One per customer, while supplies last and time permits. Gift cards and books distributed on October 20, 2016.

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